Kiwoom Asset Management's Brand Revamp and Samsung Asset Management's New Product Launch

Kiwoom Asset Management has rebranded its historic ETF lines 'KOSEF' and 'HEROES' to 'KIWOOM' after over 22 years. This rebranding effort is a strategic move to enhance brand recognition and strengthen its business with individual investors, with 61 ETFs launched under the new name. The change aligns with growing ETF utilization in retirement pensions, and Kiwoom plans to focus on launching products that assist in asset allocation and cash flow management. CEO Kim Gi-hyeon anticipates this brand overhaul to mark the beginning of significant growth.
In addition, Samsung Asset Management has introduced a new 'KODEX 27-12 Corporate Bond (AA-Above) Active ETF.' This ETF targets investment in high-grade corporate bonds maturing in December 2027, offering an expected annual yield of 2.88%. Classified as a safe asset, it is also accessible for investment through pension accounts, providing benefits like tax deductions and lower tax rates.
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Kiwoom Asset Management, Change ETF Brand to 'KIWOOM' - Korea Economic DailyKiwoom Asset Management changes ETF brand to KIWOOM, actively pursuing expansion of unified thematic product lines of existing KOSEF and HEROES
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Kiwoom Asset Management Changes ETF Brand to 'KIWOOM'... "First Change in 22 Years and 3 Months" - Financial NewsKiwoom Asset Management (hereafter Kiwoom) announced on the 14th that it has officially changed its Exchange-Traded Fund (ETF) brand name to 'KIWOOM'. On this day, Kiwoom uniformly changed the ETF brand 'KOSEF' and the Active ETF brand 'Heroes' to 'KIWOOM'. Consequently, the existing 46 KOSEF ETFs and ..
Kiwoom Asset Management Changes ETF Brand... New Name is 'KIWOOM' By MoneyS - Investing.comKiwoom Asset Management Changes ETF Brand... New Name is 'KIWOOM'

Samsung Asset Management lists KODEX 27-12 Corporate Bond (AA- and above) Active ETF - Whitepaper[Whitepaper=Reporter Koh Soo-ah] Samsung Asset Management announced on the 14th that it will newly list the 'KODEX 27-12 Corporate Bond (AA- and above) Active ETF'. This product has a maturity like individual bonds and is valid until December 2027. The KODEX 27-12 Corporate Bond (AA- and above) Active is a product that invests in high-quality corporate bonds with a credit rating of AA- or higher to achieve higher interest income compared to government or bank bonds. The expected yield to maturity (YTM) is 2.88% per annum (as of January 13, 2025). The total expense ratio is 0.09% per annum. Maturity-matching ETFs with maturity are beneficial in high-interest rate environments.
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KIWOOM Asset Management's New ETF Brand 'KIWOOM' - Korea Financial NewsKIWOOM Asset Management has changed its exchange-traded fund (ETF) brand name to 'KIWOOM'. The aim is to strengthen the power of its ETF brand by leveraging the dominant image of the 'KIWOOM' brand in the stock market and to enhance business focusing on individual investors, the core of the ETF market. On the 14th, KIWOOM Asset Management announced that it comprehensively changed its passive ETF brand 'KOSEF' and active ETF brand 'Heroes' to 'KIWOOM'. Consequently, 46 types of KOSEF ETFs and 15 types of Heroes ETFs have been renamed to KIWOOM ETFs as of today.